User research doesn't have to break the bank. With the right approach and tools, you can gather valuable insights about your users without a massive budget.
Start with Free Analytics
Google Analytics, Hotjar's free tier, and other analytics tools provide a wealth of user behavior data. Look for patterns in user flow, bounce rates, and conversion funnels to identify problem areas.
Guerrilla User Testing
Take your prototype to coffee shops, libraries, or co-working spaces and ask strangers for 5 minutes of their time. Offer a small incentive like a coffee gift card. This informal approach can yield surprising insights.
Remote Unmoderated Testing
Tools like Maze, UserTesting's basic plan, or even simple screen recording software allow users to test your product from their own environment, providing more natural behavior patterns.
Survey Your Existing Users
Your current users are a goldmine of information. Use free tools like Google Forms or Typeform to create targeted surveys. Keep them short (5-7 questions) and offer incentives for completion.
Social Media Listening
Monitor social media platforms, forums, and review sites where your target audience hangs out. Look for pain points, complaints, and feature requests related to your industry.
Card Sorting with Friends
Recruit friends, family, or colleagues to help with card sorting exercises. While not your exact target audience, they can still provide valuable insights into information architecture and navigation.